So, how did it go? We’ll let the results speak from themselves. It was a full event on opening night, with lines of up to 45 minutes per food truck – and there were 20! The event continued to be packed out for the campaign duration. The markets received 50 pieces of coverage, and 60 million coverage opportunities to see. We also rocked it on socials with 126k views on Snapchat and 321k influencer contact reach.