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Mastercard

A Happy Slam.

SERVICES

Events

Internal Comms

PR & Communications

Mastercard is the official payment partner of the Australian Open. Widely considered by players to be the happiest slam of them all, Mastercard used this insight to create an integrated 2018 Australian Open campaign that was all about ‘Making a grand slam a happy slam.’

We worked with leading Australian agencies to execute Experiential, TV and Out of Home Advertising, PR and Internal Communications, as well as Digital and Social Activities.

Our communications focus was to highlight Mastercard’s role in making the Australian Open the happiest slam of them all, introduce its upcoming payment technology offerings to media, as well as generate excitement about the sponsorship internally to Mastercard’s thousands of employees across Australia.

“Marie’s outstanding communication experience and expertise not only makes her a great trainer – but great at spotting what is hindering the communication of key messages.

Her training not only prepare me for a new media facing role, but also helped identify the gaps that the organisation needed to fill to make the narrative compelling and believable – regardless of who was sharing it. I highly recommend her to anyone interested in a serious and thorough lesson in communication.” 

– Sarah Pike, Former VP Marketing & Communication, Mastercard

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