Genos International are world-leading providers of emotional intelligence assessment and development programs. With a whole lot of knowledge to share, the company was keen to increase their brand awareness, make their mark as industry leaders, and ultimately generate a solid pipeline of leads.
Chasing Albert developed and executed an integrated marketing strategy, featuring a diverse range of marketing tactics such as podcasting, digital marketing, a website facelift with new design, content and UX optimisation, and more!
One of our proudest moments – EI at Work. A monthly podcast series sharing real stories and business insights on the power of EI in the workplace, featuring world renowned EI experts to NBA veterans! Chasing Albert managed the end-to-end development of the concept. We gave EI at Work its own brand and voice and took charge of production, all the way to distribution. CA Director Marie El Daghl came on board as co-host of the series, and we worked with audio experts for the recording process. EI at Work became a powerful content engine for multi-channel marketing and PR – and even generated leads. It also charted in the top 25 podcasts on the Australian Business Management charts in less than 6 months from launch!
“Chasing Albert are fantastic to work with. We needed someone who could understand our business and drive a marketing strategy around it. Within a month Marie and her team were able to accomplish just that. We now have a marketing strategy and set of initiatives, driven by Chasing Albert, that are driving better sales and brand awareness for our business.”
– Ben Palmer, CEO, Genos International
PR COVERAGE
Improving emotional intelligence key to transforming the care in aged care
