For Australia Day 2021, NSW Department of Premier and Cabinet sent comedian Adam Spencer and his family on their first ever Aussie Road trip. They came back with a deep appreciation for the Aussie land, and some beautiful footage of regional NSW thanks to the camera crew!
The brief was to execute a content strategy celebrating Regional NSW, unearthing Australian Spirit, and inspiring local travel using the road-trip as a foundation. We worked with the DPC team, production team and Adam to develop a 10-part video series from the family road trip footage. We built out the narrative and script and worked with a team of video experts to bring this vision to life.
To complement the video journey, we developed engaging, shareable and totally Aussie articles, webpage copy, email copy, social media trailers and ads.
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