In this episode of Commical, Marie is joined by Jason Pollard, Co-founder and Director of Retail Strategy at Public Design Group. Specialising in service retail design, he delves into how purpose led design in retail and office environments can elevate your business and relationships.
The physical environment is more than just space. It’s an avenue for endless opportunities to connect with consumers and staff in unique and meaningful ways. This is where the power of design comes into play. In practice, it’s about building relationships, showcasing products and generating sales through authentic settings.
Gone are the days where design is simply concerned with reflecting the visual elements of a brand. Jason explains that storytelling is at the core of today’s approach. Great design integrates a brand’s purpose and values. Furthermore, it has the ability to connect with consumers and staff on an emotional level.
Jason further discusses this idea, explaining that retail design is centred around needs. It involves asking the critical question of ‘what do people really want?’ The simple answer – cute, little puppies. Well kind of, you’ll have to listen to find out what he means.
Through a range of personal experiences and real-life examples, Jason brings invaluable insight into retail design and its role in communication and relationship building. Tune into this episode and learn how your business can really bring their purpose to life through retail and office spaces.
