That’s what I want to know when I speak with Tim Burrowes. He has long been a leading voice in marketing and media. With extensive experience as an editor and as a marketing journalist, he set up Mumbrella in 2010, one of the leading B2B publications of its time. And sold it in under 9 years. How did he build the brand? What marketing did he employ? Where did he use agencies? He shares all this and more.
And more importantly, Tim shares his vision for Unmade, his latest B2B publishing venture for the marketing and media industry. The business is not yet 1, and already boasts thousands of subscribers. It delivers the smart, insightful, and witty stories Tim is well known for, and puts out an excellent weekly marketing podcast. Their first event is coming up (it’s a corker!) and with many more to follow, Unmade is already making a mark.
In this episode we cover:
- Pleasantries and a bit of ass kissing (on my part anyway)
- The evolution of Mumbrella
- Building a brand
- The role of values, and the impact on output
- The vision for unmade
- Tim’s experience with branding, PR, and SEO
- Why people shouldn’t take themselves so seriously
And as promised in the episode, here are the links to:
That hilarious ‘About’ pic: https://www.unmade.media/about
Tickets to the ‘marketing in a cost of living crisis’ panel: https://events.humanitix.com/unmade-marketing-in-a-cost-of-living-crisis
This is Unmade’s first event, and it will take place at Forrester’s in Surry Hills on May 24 at 5pm. It’s covers a critical topic discussed at every level across the country – including households.
Tim will be moderating the panel featuring Optus CMO Melissa Hopkins, GroupM CEO Aimee Buchanan, Macquarie University’s Professor Jana Bowden, a leader in marketing research, and one of his favourite strategists, Shapeshifter founder Al Crawford.
Buy the book – Media Unmade: https://www.booktopia.com.au/media-unmade-tim-burrowes/book/9781743797303.html
Subscribe to Unmade: https://www.unmade.media/
In this business podcast, business owners and marketers alike will learn about brand building from the ground up. And of course, if this is one of your favourite business podcasts Australia, then please let us know by subscribing or leaving a review!
