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Commical takes a look at the funny side of business and uncovers some nuggets of gold along the way. Hosted by marketing pro, business owner and comedian, Marie El Daghl, Commical delivers weekly bite sized piss takes and monthly in-depth conversations. It’s light business entertainment, not to be taken lightly.

This week’s episode is Commical in Conversation with Tim Burrowes.

How would a marketing expert approach marketing their own business?

That’s what I want to know when I speak with Tim Burrowes. He has long been a leading voice in marketing and media. With extensive experience as an editor and as a marketing journalist, he set up Mumbrella in 2010, one of the leading B2B publications of its time. And sold it in under 9 years. How did he build the brand? What marketing did he employ? Where did he use agencies? He shares all this and more.

And more importantly, Tim shares his vision for Unmade, his latest B2B publishing venture for the marketing and media industry. The business is not yet 1, and already boasts thousands of subscribers. It delivers the smart, insightful, and witty stories Tim is well known for, and puts out an excellent weekly marketing podcast. Their first event is coming up (it’s a corker!) and with many more to follow, Unmade is already making a mark.

In this episode we cover:

  • Pleasantries and a bit of ass kissing (on my part anyway)
  • The evolution of Mumbrella
  • Building a brand
  • The role of values, and the impact on output
  • The vision for unmade
  • Tim’s experience with branding, PR, and SEO
  • Why people shouldn’t take themselves so seriously

And as promised in the episode, here are the links to:

That hilarious ‘About’ pic: Found on Tim’s website.

Tickets to the ‘marketing in a cost of living crisis’ panel: Booking on Humanitix.

This is Unmade’s first event, and it will take place at Forrester’s in Surry Hills on May 24 at 5pm. It’s covers a critical topic discussed at every level across the country – including households.

Tim will be moderating the panel featuring Optus CMO Melissa Hopkins, GroupM CEO Aimee Buchanan, Macquarie University’s Professor Jana Bowden, a leader in marketing research, and one of his favourite strategists, Shapeshifter founder Al Crawford.

Buy the book – Media Unmade: Get your copy on Booktopia.

Subscribe to Unmade: subscription page.

In this business podcast, business owners and marketers alike will learn about brand building from the ground up. And of course, if this is one of your favourite business podcasts Australia, then please let us know by subscribing or leaving a review!

About Tim Burrowes

Tim Burrowes is the editor and founder of media industry analysis newsletter Unmade, which launched In August 2021. He is also the host of Unmade – media & marketing through an Aussie lens, an insightful media and marketing news podcast. And, he is the author of the book Media Unmade, the definitive story of Australia’s media during the disruptive decade of 2010 to 2020.

Previously Tim was the award-winning founder of Australian media and marketing industry publication Mumbrella, which he launched in December 2008. He remained with Mumbrella until the end of 2021.

Working on newspapers, magazines and online, Tim has been a journalist for more than 30 years and has written about the media for the last 20.

He began his career on local and daily newspapers, before his first editorship on specialist B2B magazine Hospital Doctor. He was then editor of Media Week in the UK, followed by the Dubai-based launch editor of Campaign magazine, covering advertising and marketing issues throughout the Middle East. He was twice named Editor of the Year at the British Society of Magazine Editors Awards.

He came to Australia to edit ad industry bible B&T Weekly before launching Mumbrella. Under his editorship, Mumbrella was twice awarded website of the year at the Publishers Australia Awards, and Tim was named business journalist of the year. While Tim was curator of the Mumbrella360 conference, the event was twice named conference of the year at the Australian Event Awards.

Fusing communication expertise and stand-up comedy makes for a unique take on a business podcast, and very easy listening. Commical explores a range of interpersonal, group and mass communication topics through the experiences of my talented guests.

Light in tone, heavy in value – download now from all good podcast apps or listen online now.

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