Rugby League The Musical
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Rugby League the Musical is a blend of stand-up comedy and musical theatre, celebrating all there is to love and hate about National Rugby League (NRL). Created by Denis Carnahan, it is the only show of its kind in Australia and has run annually in NSW for several years.
Our brief was to drive awareness of the show amongst footy aficionados. This was to help drive interest, ticket sales, and increase Denis’ profile in sport and entertainment.
We leveraged Denis’ satire and credibility within the NRL – creating a VIP program and inviting NRL powerhouse Todd Greenberg to live shows. We also developed an extensive media campaign and worked with David to deliver timely tracks for media opportunities.
The Musical was a complete success. RLTM was brought to a new level – selling tickets, receiving extensive media coverage, and opening to possibilities for the brand.
“The Chasing Albert team did more than help sell tickets – their work helped me take RLTM to a new level. One that has opened up new doors and possibilities for the brand. The coverage achieved was fantastic and I believe a result of more than just great skill, but a genuine care for me and the show.
-Denis Carnahan. Rugby League the Musical
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