CLIENT
Genos Grow
SERVICES
Logo Design, Brand Guidelines, UI Design, Launch Plan and Execution, Video Content, Illustration, Social Media Ads, Landing Page, Partner Toolkit
THE CHALLENGE
Genos International is a world leading emotional intelligence assessment and development provider. It’s no surprise they were the first to build an on-demand, personalised and self-paced emotional intelligence tool. All it needed was an identity with heart, engaging user interface and content, and a launch plan to get its partners and distributors on board to help bring it to their global networks.
Brand Development
Embracing innovation in on-demand learning, Genos developed the world’s first personalised, on-demand and interactive EI development platform for employees, their families and the wider community.
Ui Design
The branding extended to the Genos Grow platform, with fresh and engaging iconography and the use of the colour palette throughout different parts of the mobile experience.
Sales and Marketing Assets
With a network of distributors and Certified Practitioners in markets all over the world, Genos International required tools and assets that would help the network sell the and market the product in a compelling, consistent way. We created a tool kit with guidelines plus a full suite of customisable assets.
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