THE CHALLENGE
AGB creative is an industry pioneer, creating cultural events through immersive light and digital artistry for Governments, scientific and cultural institutions. In partnership with The Australian Museum their latest installation, Creatures of Australia, has turned Australia’s wildlife into an immersive digital exhibition. Running for the duration of the winter school holidays, Aussies young and old will have chance to see Australia’s creepiest and cutest creatures in mind blowing detail and extraordinary scale.
Enter Chasing Albert! Before this immersive experience could be brought to the masses, an equally exciting brand needed to be created that would reach and engage audiences, as well as serve as a stronghold for all marketing/advertising material over the course of the event.
Brand Positioning and Development
We took on the exciting task of developing brand guidelines that would transform the vision of Creatures of Australia into a tangible brand tool set. From Logo, Typography, Colour to Positioning, Tone of Voice and Imagery – our work served as the events overarching style and vision board, used to inform all design and communication choices.
Digital Video Ads
Every event needs digital video ads. Chasing Albert created social media ads that would stop the scoll, communicate the scale and evoke the emotional response we need to get people buying tickets.
Opening Night
It’s not every day we have an event that the kids of Chasing Albert are excited to attend. But we made them work for their tickets – they featured in the ads – and man were they… wild.
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