Contact US

The wondërs of marketing.

CLIENT

Noël Sydney

SERVICES

Website Design and Development, Social Media Content, Social Media Community Management, Giphy.

Back

THE CHALLENGE

Sponsored by Destination NSW, the NSW government and produced by AGB Events, Noël Sydney was a 16 day Christmas event like no other intended to bring people back into the heart of the CBD and spread joy to all visitors.

Website design and development

It all started with a cracker website! As the landing page to all our marketing efforts, we made sure to capture the Christmas spirit with visual and creative copy that informed and inspired visitors to book.

Social media content

With a full digital strategy that adopted a wondrous and enchanted tone of voice for the brand, social media content helped drive awareness, encourage attendance, and provide fast communication around event updates.

Stickers and video

A combination of holiday inspired Giphys and video content were created to boost engagement leading up and during the event.

Community Management

In addition to spreading joy, community relations were crucial to ensuring the experience leading up and on-ground matched the vision created for the event. With our online team of virtual assistants, real time support made sure to keep the holiday spirit alive

THE IMPACT

Attendee figures were staggering! In fact, people had to be turned away. Website speed averaged 1.09 seconds load time and serviced 248K visitors in just 30 days with social media acting as the biggest driver of website traffic. Owned social media engagement rate averaged at 2.8% with over 9 million impressions. 5,655 direct messages were received and 60.5% of them were actioned with the most joyous tone of voice. Email open rates averaged at 54% with an 8% Click through rate average. In 16 days, Giphys had over 31K views.

Previous
Elevate Sydney 2023
Next
Genos Grow

Contact Us

Leave us a message, and let’s set up a coffee.

*By submitting your email you agree that Chasing Albert may email you with future offers, updates and communications. You can unsubscribe at any time. Check out our privacy policy for more information
*By submitting your email you agree that Chasing Albert may email you with future offers, updates and communications. You can unsubscribe at any time. Check out our privacy policy for more information
Get in Touch
Get in Touch
Leave us a message, and let’s set up a coffee.
*By submitting your email you agree that Chasing Albert may email you with future offers, updates and communications. You can unsubscribe at any time.
Leave us a message, and let’s set up a coffee.
Contact US