CLIENT
Lawpoint
SERVICES
Messaging, Brand Positioning, Brand Design and Development, Website Design, Copy, Development, Digital Advertising, Email Marketing, Content Marketing and SEO.
THE CHALLENGE
Lawpoint was created in 2016 – the merger of two separate firms. A brand was needed to reflect the unique personal nature of the service Lawpoint would offer, whilst also communicating the astuteness of the solicitors. Lawpoint wanted to build this brand predominantly in Sydney, and drive leads to help grow the business.
Brand Positioning and Development
Chasing Albert was tasked with building the brand from scratch. This meant developing brand guidelines that would inform and communicate the emotional value of the Lawpoint offering. Cohesive marketing assets were developed to further strengthen the brand and ensure the company had an extensive selection of sales material that showcased its exemplary results.
Website design & SEO
A website was created, capturing Lawpoint’s new branding along with a well devised plan to help drive leads in a cost-effective way – Search Engine Optimisation.
Email Marketing
We produced email marketing campaigns that introduced the Lawpoint brand to existing and prospective clients, increasing brand awareness and nurturing leads.
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