In 2017, Sydney Markets saw an opportunity to launch Paddy’s Night Food Markets (PNFM). More than 20 food trucks, free arcade games and live music; hosted in the perfect urban setting – their enormous car park – every Saturday night.

We needed to launch this new concept to young families and people, establishing it as the hottest urban food event in the area.

We created a campaign that targeted primarily online media; connected with macro and micro influencers that embodied the relaxed and street cool factor of the West, and chose Snapchat as our social media focus to help brand the event as well as encourage user generated content.

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