In this episode of the Commical weekly podcast, we chat to Jen Bishop, founder and publisher of the hugely successful (and run-from-home) blog Interiors Addict. She takes us through her career success stories from her humble beginnings through to her business experiences starting up the Interiors Addict blog.
Jen is refreshingly open and unashamedly proud of being a home-based ‘lady startup’ business. She takes a more honest approach to running her small business. She believes that authenticity always trumps forgery. To her, there is nothing more cringeworthy than seeing any small business owners, especially someone you know is lying, trying to pass off a co-working space as their very own plush office!
Is there really a need to appear bigger than you are? Do prospective clients really expect a smoke and mirrors show to prove legitimacy? Jen says that from her experience it has always been much more important to be professional and be good at what you do, than to have a big city address. It is far better to invest your time and money into your online business presence and any additional spending for credible contractors to help grow your business in a real and reputable way.
The fact is there are always going to be those clients out there that want or need that “Big Business” feeling. They might prefer to have more than one point of contact – or a need to impress their own clients with high rise meeting rooms and sweeping city views. But at the end of the day, if you are consistently delivering good work and meeting deadlines, your professionalism will leave more of an impression than a fancy harbour view ever will.
