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CMS Comparison

Feature

Number 1 icon

Wix Studio

Number 2 icon

WordPress

Number 3 icon

Shopify

Number 4 icon

Webflow

Number 5 icon

Magento

Number 6 icon

Squarespace

Ease of Use

High

Moderate
(requires setup) 

High

Moderate
(coding needed) 

Low
(developer-focused) 

High

Flexibility & Customization

Moderate

High (requires plugins) 

Limited

High (requires coding)

High (coding)

Limited

Performance & Maintenance

Auto-managed 

Semi-managed
(user updates plugins) 

Auto-managed 

Semi-managed
(coding required) 

Self-managed 

Auto-managed 

Security

High
(SSL, DDoS) 

High
(WP Engine managed, user plugin security) 

High
(SSL, PCI) 

High
(managed but custom code risk) 

High
(developer managed) 

High
(SSL, managed)

Customer Support

24/7

WP Engine only
(plugins third-party)

24/7

Available
(complex issues require devs)

Developer-managed

24/7

Pricing (Agency Level)

$75 AUD/month 

$270 AUD/month (total with plugins) 

$450 AUD/month 

$75 AUD/month

Custom pricing

$99 AUD/month

SEO

High
(built-in, AI tools)

Advanced
(requires plugins)

Basic

Advanced
(custom HTML)

Advanced
(enterprise-level)

Basic
(built-in)

AI Integration

High

Limited
(via plugins)

Moderate

Moderate

No

High

Dynamic Pages***

Yes

Yes
(plugins needed)

Limited

Yes

Yes

Limited

CRM Integration

Built-in

Third-party
(e.g., HubSpot, Salesforce)

Built-in
(eCommerce focus)

Third-party or custom API 

Third-party
(Salesforce, HubSpot) 

Basic
(third-party reliant)

Marketplace

Yes
(Wix marketplace for agencies)

No
(WordPress forums)

Yes
(Shopify Experts)

No
(Freelancer directory) 

Yes
(Magento partner network)

No
(third-party reliant)

*** Dynamic pages allow you to create a single template that automatically generates multiple pages by pulling data from a database or content management system (CMS). This is highly efficient for websites with large amounts of content, like blogs or product listings, as it reduces the need to manually create each page. Benefits include consistency across pages, easier updates, and scalability. It also ensures each page can be SEO-optimized with unique metadata, improving overall site performance in search engines.

Best Platforms Per Category

portfolio icon

Portfolio

seo icon

SEO

blog icon

Blog

eCommerce icon

eCommerce

Wix Studio

Provides an intuitive, easy-to-use interface with powerful design tools, making it great for users who want to build a beautiful portfolio without coding.

WordPress

Offers advanced SEO capabilities with plugins like Yoast, allowing granular control over SEO elements for maximum visibility.

WordPress

The best platform for blogging with powerful content management tools and flexibility for blog customization.

Wix Studio

Suitable for smaller stores with easy setup, customization options, and built-in eCommerce tools to manage products and orders seamlessly.

Webflow

Offers advanced design flexibility and customization, allowing creative professionals to build visually stunning, highly customized portfolio websites.

Wix Studio

Built-in SEO tools with AI-driven insights make it simple for users to optimize their websites without needing external plugins.

Wix Studio

Easy to set up and maintain for smaller blogs, with built-in tools for writing and organizing content.

Shopify

Tailored specifically for eCommerce, offering a robust platform with built-in payment, shipping, and inventory tools, ideal for online stores.

Design Icon

Design

small business icon

Small Business

AI icon

AI

security icon

Security

Webflow

Best for designers who want total control over the design process, including custom animations and interactions.

Wix Studio

An all-in-one solution that simplifies the process of building, maintaining, and optimizing small business websites with easy-to-use tools and built-in functionality.

Wix Studio

Provides AI tools for design optimization, content generation, and SEO insights, helping users enhance their site efficiently.

Wix Studio

Offers built-in SSL, DDoS protection, and automatic security updates, handling security without needing third-party tools.

Wix Studio

Offers a balance of ease of use and design flexibility, making it a good choice for those who want creative freedom without complex coding.

Squarespace

Offers beautifully designed templates, easy-to-use tools, and built-in features like eCommerce, SEO, and analytics, making it an ideal choice for small businesses that want a professional online presence without technical complexity. It’s a great option for users who value simplicity, design, and ease of setup.

Shopify

Integrates AI-driven tools for product recommendations, customer behavior tracking, and automated marketing campaigns, streamlining eCommerce operations.

Shopify

Designed with robust security features like PCI compliance, SSL, and automatic updates, making it a secure platform for eCommerce websites.

Resources

CMS Comparison

Number 6 icon

Wix Studio

Number 6 icon

WordPress

Number 6 icon

Shopify

Number 6 icon

Webflow

Number 6 icon

Magento

Number 6 icon

Squarespace

Ease of Use

High

Moderate
(requires setup)

High

Moderate
(coding needed)

Low
(developer-focused)

High

Flexibility & Customization

Moderate

High
(requires plugins) 

Limited

High
(requires coding)

High
(coding)

Limited

Performance & Maintenance

Auto-managed

Semi-managed
(user updates plugins)

Auto-managed

Semi-managed
(coding required) 

Self-managed

24/7

Security

High (SSL, DDoS)

High
(WP Engine managed, user plugin security) 

High
(SSL, PCI)

High
(managed, custom code risks) 

High
(requires management)

High
(SSL, managed)

Customer Support

24/7

WP Engine only
(plugins third-party)

24/7

Available
(complex issues require devs)

Developer-managed

24/7

Flexibility & Customization

$75 AUD/month 

$270 AUD/month
(with plugins) 

$450 AUD/month

$75 AUD/month

Custom pricing 

$99 AUD/month

SEO

High
(built-in, AI tools) 

Advanced
(requires plugins)

Basic

Advanced
(custom HTML/CSS) 

Advanced
(enterprise-level) 

Basic (built-in)

AI Integration

High

Limited
(via plugins)

Moderate

Moderate

No

High

Dynamic Pages***

Yes

Yes
(plugins needed)

Limited

Yes

Yes

24/7

Flexibility & Customization

Built-in 

Third-party
(e.g., HubSpot, Salesforce) 

Built-in
(eCommerce focus) 

Third-party or custom API 

Third-party integrations

Basic
(third-party reliant)

Marketplace

Yes
(Wix marketplace) 

No
(WordPress forums)

Yes
(Shopify Experts) 

No
(Freelancer directory)

Yes
(Magento partner network)

No
(third-party reliant)

*** Dynamic pages allow you to create a single template that automatically generates multiple pages by pulling data from a database or content management system (CMS). This is highly efficient for websites with large amounts of content, like blogs or product listings, as it reduces the need to manually create each page. Benefits include consistency across pages, easier updates, and scalability. It also ensures each page can be SEO-optimized with unique metadata, improving overall site performance in search engines.

Best Platforms Per Category

portfolio icon

Portfolio

seo icon

SEO

Wix Studio

Provides an intuitive, easy-to-use interface with powerful design tools, making it great for users who want to build a beautiful portfolio without coding.

WordPress

Offers advanced SEO capabilities with plugins like Yoast, allowing granular control over SEO elements for maximum visibility.

Webflow

Offers advanced design flexibility and customization, allowing creative professionals to build visually stunning, highly customized portfolio websites.

Wix Studio

Built-in SEO tools with AI-driven insights make it simple for users to optimize their websites without needing external plugins.

blog icon

Blog

eCommerce icon

eCommerce

WordPress

The best platform for blogging with powerful content management tools and flexibility for blog customization.

Wix Studio

Suitable for smaller stores with easy setup, customization options, and built-in eCommerce tools to manage products and orders seamlessly.

Wix Studio

Easy to set up and maintain for smaller blogs, with built-in tools for writing and organizing content.

Shopify

Tailored specifically for eCommerce, offering a robust platform with built-in payment, shipping, and inventory tools, ideal for online stores.

Design Icon

Design

small business icon

Small Business

Webflow

Best for designers who want total control over the design process, including custom animations and interactions.

Wix Studio

An all-in-one solution that simplifies the process of building, maintaining, and optimizing small business websites with easy-to-use tools and built-in functionality.

Wix Studio

Offers a balance of ease of use and design flexibility, making it a good choice for those who want creative freedom without complex coding.

Squarespace

Offers beautifully designed templates, easy-to-use tools, and built-in features like eCommerce, SEO, and analytics, making it an ideal choice for small businesses that want a professional online presence without technical complexity. It’s a great option for users who value simplicity, design, and ease of setup.

AI icon

AI

security icon

Security

Wix Studio

Provides AI tools for design optimization, content generation, and SEO insights, helping users enhance their site efficiently.

Wix Studio

Offers built-in SSL, DDoS protection, and automatic security updates, handling security without needing third-party tools.

Shopify

Integrates AI-driven tools for product recommendations, customer behavior tracking, and automated marketing campaigns, streamlining eCommerce operations.

Shopify

Designed with robust security features like PCI compliance, SSL, and automatic updates, making it a secure platform for eCommerce websites.

CMS Comparison

Ease of Use

Number 1 icon

Wix Studio

High

Number 2 icon

WordPress

Moderate (requires setup) 

Number 3 icon

Shopify

High

Number 4 icon

Webflow

Moderate (coding needed) 

Number 5 icon

Magento

Low (developer-focused) 

Number 6 icon

Squarespace

High

Flexibility & Customization

Number 1 icon

Wix Studio

Moderate

Number 2 icon

WordPress

High (requires plugins) 

Number 3 icon

Shopify

Limited

Number 4 icon

Webflow

High (requires coding) 

Number 5 icon

Magento

High (coding) 

Number 6 icon

Squarespace

Limited

Performance & Maintenance

Number 1 icon

Wix Studio

Auto-managed 

Number 2 icon

WordPress

Semi-managed (user updates plugins) 

Number 3 icon

Shopify

Auto-managed 

Number 4 icon

Webflow

Semi-managed (coding required) 

Number 5 icon

Magento

Self-managed 

Number 6 icon

Squarespace

Auto-managed

Security

Number 1 icon

Wix Studio

High (SSL, DDoS) 

Number 2 icon

WordPress

High (WP Engine managed, user plugin security) 

Number 3 icon

Shopify

High (SSL, PCI) 

Number 4 icon

Webflow

High (managed, custom code risks) 

Number 5 icon

Magento

High (requires management) 

Number 6 icon

Squarespace

High (SSL, managed)

Customer Support

Number 1 icon

Wix Studio

24/7

Number 2 icon

WordPress

WP Engine only (plugins third-party) 

Number 3 icon

Shopify

24/7

Number 4 icon

Webflow

Available (complex issues require developers) 

Number 5 icon

Magento

Developer-managed 

Number 6 icon

Squarespace

24/7

Flexibility & Customization

Number 1 icon

Wix Studio

$75 AUD/month 

Number 2 icon

WordPress