THE CLIENT
Agora International was established by a highly experienced food & beverage product development expert with decades of experience working with retailers, global supply chain and manufacturers. The business, unlike any other, offers its clients product reviews, extensions and opportunities for growth through Agora’s highly specialised, experienced and globally connected team. As a very new start up, the business owner recognised the need to create more than just a logo – they needed a brand identity and messaging framework. This work was rightly seen as business critical to help set up the business for success. This body of work would provide the owner with a framework ensures consistent, strong and relevant messaging and marketing that would help get cut through and build awareness of the company’s offering.
THE CHALLENGE
Create a brand identity and messaging framework that would resonate with business owners and product managers in the food and beverage sector all around the world.
OUR APPROACH
Research – that’s the starting point for all our branding work. Before picking up a digital pencil, we understood the customer and the competitors. Chasing Albert then facilitated a workshop with the Agora International CEO, to understand the business vision, mission, and service offerings. This helped us distil what was important to communicate, and helped the CEO distil what to take to market.
This then fuelled two key phases. Messaging development and brand positioning, following concepting for the brand visual identity. Upon approval from the client, it was full steam ahead to build the brand from the ground up.
THE RESULTS
A brand the client loved. Chasing Albert delivered the perfect brand identity for Agora International and a full messaging and visual toolkit. This included messaging framework, positioning statement, manifesto, tone of voice, logo, the full brand book including logo, typography, primary & secondary colour palettes, imagery and multiple asset applications.
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