Hyundai, football’s biggest fan and sponsor in Australia celebrated the 2018 FIFA World Cup with a campaign designed to win over fans of other sporting codes.

Together with its sporting ambassadors, Wendell Sailor, Luke Hodge and Damien Fleming, Hyundai turned some of the nation’s staunchest code venues into one-night Football stands, showing the first three Socceroos’ group matches, live.

We were called upon to help launch Hyundai’s ‘Fling with Football’ campaign through publicity and promotions, with a focus on promoting its football screening events across Sydney, Melbourne and Queensland.

For the full case study, please email linda@chasingalbert.com